Blog articles

21 December 2021

Digital PR in the creative industries


by German Design Museum Foundation

The Digital Era has drastically changed the way traditional PR has been done and the way PR work can be measured. Potential clients, ambassadors and stakeholders are met on a variety of different media channels and demand the right approach wherever they are met. In a one hour lecture PR professional Katja Silbermann ( reveals secrets of success. A big impact can already be achieved with a small effort if you put the right content in the appropriate channels. After the lecture, you will have learned about the first measures with which you can start your PR work and thus make your company known within your target groups.

Brief summary of the lecture:

  • Digital PR: An introduction
  • Know your target groups and stakeholders
  • How to start doing digital PR
  • Pitch your story
  • Q&A

Learn more about the Do’s and Don’ts of digital PR
Know your target groups
Know where to find them
Prepare your content wisely
Point out your speciality
Pitch your story to the right audience
Think everyone is waiting for your email
Communicate your content to everyone equally
Hand out everything to everyone at once
Expect your project to be picked up after the first contact
Think PR is a sprint – it’s a marathon
This talk is part of the Design Networking Hub and will take place on 16 February 2022. More training courses / lectures will follow.
Please email us at or use the contact form if you would like to be kept informed about our program and receive invitations to the lecture dates.
The offer is free of charge.

Back to overview